Most successful realtors are the ones that do daily lead generation. Whether they are on the phone or out there in the field, lead generation is paramount for success. By devoting just 1 hour per day to lead generation, can put you at the top of your company’s sales stats, and keep you there consistently. Over a month’s time, that constant focus on lead generation will quickly add up.
The key is that it has to be done every day. You cannot expect to get Top Producer results by working at lead generation part time. It has to be done daily. If you want to have a rewarding real estate career, then this is a must.
Here are 3 of the Best Lead Generation Techniques you can use to keep the push on and keep those leads coming in.
1. Call through your Database! Your database is full of past clients and people you have recently met. They have either done business with you in the past or are a prospect for doing business in the future. STAY IN TOUCH WITH THEM. It is so much easier to contact someone you already know. They already know who you are and they will be more willing to listen to what you have to say.
If you are new to the business then you should be calling your sphere of influence. That is everyone you know including friends and family and previous co-workers etc.
Be diligent and call through your database every day. Remember to follow up each phone call with a personal note thanking them for talking to you and letting them know how much you appreciate them. Let them know that you are there for them with any questions they may have about real estate.
2. Work your Farm Area! Become the area expert for your farm area. Work it as much as you can. There are many people that have been thinking about moving within your area. You want to be top of mind for when they are ready to move. The best way to do this is keep communicating with them. It takes a while, but within a short amount of time you can be the recognized expert for that area.
3. Use Facebook! Facebook is a phenomenon that just won’t quit. It continues to grow and grow quickly. With over 500 million people on it now, it has more people than most countries! What a great place to market to.
Use Facebook to connect with your farm area. You can bring interesting information to them about their area. Take pictures of new business’s opening up around them. Add information about the community they live in.
By building up a close knit list of friends and clients, you can easily keep communications open on your activities. Using this type of Attraction Marketing, you should be able to pick up many people to add to your client database.
The key is being consistent. Just keep at it and you will start to see the results as well.
So there you have it, 3 great tips to keep the leads coming in, but it all comes down to you and your effort. Are you willing to step up and commit to 1 hour a day of these activities? Just 1 hour a day can be the difference between you having a great real estate career or giving up and quitting the business.
So get started today, create a plan of attack for tomorrow and get to it. You will start to see the rewards very quickly. I believe you can do it!